This course has been designed to extend students’ knowledge in destination management. It aims to provide (i) an understanding of the nature of competition concerning various destinations in the tourism industry, (ii) the role of information technology in support of presentation, interpretation and marketing; and (iii) developing students’ analytical and research skills regarding destination management. Main areas to be covered include the progress of marketing and management, cultural changes brought by the utilization of the world wide web for communication, promotion, advertising and distribution.
- Teacher: Dinç SARAÇ