A core aim of the course is to help students identify research problem, develop and use an actionable research proposal. This course utilizes both theoretical and practical exercises to develop student’s skills in conducting field research for business entities. These skills include: developing and defining research problem statements; developing research objectives; utilizing the appropriate design; the use of secondary and primary data collection and instruments; sampling methods; hypotheses testing; data analysis and interpretation.

Lecture: 3

Practical: 0

Credit: 3

ECTS: 5